It's a given that WT has backed itself into a corner with its hardliner, hardcore cult practices & behavior over the past many years...& this pandemic has not helped in any way. The amount of JW youth who are online stumbling across YouTube channels created by other XJW youth is getting increasingly worse for WT to defend against. Add to this the high number of JWs in their 20s, 30s & 40s who also are frequenting XJW online sites & getting a crash course into the dark side of their own religion is very damaging to the growth and advancement of this organization.
So yah...WT not only has to...but will need to make some drastic changes to maintain acceptance just by its current members.